For the app icon, which will be shown on the home screen of users, you also need to comply with different dimensions, for the different operating systems, and for web app specifics (such as the favicon). You can upload an image you already have (make sure you respect the dimensions), but it is also possible to design it directly from the back office, using the Wizard Tool. It will be displayed for a few seconds while your app’s content is loading (in a browser as well). The launch screen is the first thing users will see when opening your app (before the Home). You covered design and content, it's time for some final adjustments. Now that you understand why an app is the perfect solution for your radio, let's move on to the actual creation of the app. As you can see, as a radio station and no matter what your field of action is, you have to do everything you can to try to meet the expectations of your listeners in order not to be cannibalized by other types of media that will better meet their needs. In the case of small radio stations, it is necessary to find innovative methods to generate additional income. Filmed radio: personify your hosts by allowing listeners to watch behind-the-scenes of your radio shows.Īnother issue for radios is obviously monetization.Native podcasts: unedited content in on-demand listening.Today we identify two major trends of additional content: This change in the way people consume information and entertainment, especially among young people, should push you to offer podcasts, videos, or other content to your listeners who are now used to accessing this type of content. Today, a large majority of listeners want to be able to access your content at any time. First of all, as you've already understood, consumer habits have evolved. Radio stations face several challenges that you need to consider when deciding whether or not to go with an app for your radio. If you’re new and never created an app before, we share our best tips on how to make an app following a few keys steps and other best practices in our blog, It will allow you to explore new ways of communication and to diversify your content types. Offering an app for your radio will allow you to stay close to your listeners and of course to convince new ones. At the same time, streaming radio and podcasting consumption habits are becoming more and more significant. The stations have really digitized their offers and it's not for nothing. Moreover, since 2017, the cell phone has become the first screen to surf on radio and music websites and applications. Radio has the advantage of being a media that can be consumed everywhere and that is not exclusive: it is largely possible to listen to a radio station or a podcast while practicing an activity on the side. Their distribution and monetization models have been turned upside down. Like the press, radio is a medium that has been facing a profound shift in usage in recent years.
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